Zara monitors customers' fashion changes. An item that is not on the shelf can easily be found with the RFID tag.
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The T-shirt was clothiing and featured a yellow star similar to the Star of David. The chip allows the company to quickly take inventory by detecting radio signals from the RFID tags. After products are designed, they take ten to fifteen days to reach the stores. Shortening the product life cycle means greater success in meeting consumer preferences. An average high-street store in Spain expects customers to visit three times a year.
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Additionally, the word "Sheriff" is outlined in transparent letters on the bright yellow star. The bag came from an external supplier, and Zara said that the symbol was not visible when the handbag was chosen. Clothig of the designers, Tuesday Bassen, who previously worked with brands including Urban Outfitters and Nikecontacted Zara and received a response from Zara that claimed that Bassen's designs were not distinctive enough, and that they received only a handful of complaints given the large volume of traffic they receive on their site. The RFID chips are located in the security tags which are removed from clothing when it is purchased and can be reused.
When an item is sold, the stockroom is immediately notified so that the item can be replaced.
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Zara introduced the use of RFID technology in its stores in Expansion[ edit ] Inthe company started its international expansion through PortoPortugal. Once informed of the swastika symbol, they immediately withdrew the item from their shelves. During the s, Ortega changed the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, which he called "instant fashions". New items are inspected, sorted, tagged, and loaded into trucks. Zara's products are supplied based on consumer trends. Zara spokesman Susan Suett said that if they had noticed the handbag featured the symbol, they would not have sourced it.